Articles for Brand Stories

Metro Shoes Adopts New Tagline, #GoodVibesOnly

The campaign that features a song-lyric, and a dance hook step sees the brand tie up with social media influencers to generate a buzz

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Ektaa R. Kapoor, Roposo Launch New Apparel Line 'EK'

The latest development sees the EK brand expand from home décor, furnishings, and wellness accessories to include clothing for women

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Puma Launches Its Own Shopping App In India

App users will also get to enjoy exclusive content by PUMA’s brand ambassadors through videos and Q&A sessions on a regular basis

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Licious Unveils New Brand Identity

Its identity transition coincides with its 7th anniversary

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Anuj Sharma To Rejoin As Xiaomi India CMO

Alvin Tse, a Xiaomi Global founding team member, POCO founding member, and former General Manager of Xiaomi Indonesia, will assume the role of General Manager, Xiaomi India

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Wrangler Launches Pride Collection In India

Wrangler has launched a capsule collection globally and renewed its partnership with ILGA World, a global federation that campaigns for LGBTQIA+ civil rights

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Aditya Birla Group Launches Digital-First ‘House Of Brands’ Venture – TMRW

Over the next 3 years, TMRW will acquire as well as incubate 30+ innovative, customer-obsessed brands

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Thyrocare Unveils New Brand Identity

The overhaul features a new logo and tagline, as the healthcare service providers look to reflect the redefined strategy in a post-COVID scenario

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