Articles for Allied Sectors

How Authentic Storytelling Builds Lasting Brand Loyalty

It is not just a marketing tactic but a philosophy that embodies the essence of genuine human connection and communication, says Patil

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Account Wins: PHD-Oppo India; K2 Communications-Zeno Health

Quick look at new account wins/ retainers this week

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Hires & Promotions: SLMG Beverages, eClerx, Timex Brand

Quick look at new hirings and promotions this week

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How IPL 2024 Can Set The Stage For Brands With Influencer Marketing Campaigns

From new product roll-outs and sparking brand conversations to presenting exclusive deals, influencer marketing stands as a crucial strategy for brands seeking significant achievements during the IPL season

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CCPA, ASCI Strengthen Advertising Regulation In India

This partnership is expected to create greater deterrence and support enforcement, especially concerning digital advertising

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Power Speakers To Grace BW Retail World Summit & Awards 2024 On March 28

The second edition of the Summit will house industry titans from brands such as DLF Retail, Lacoste India, Clovia, Raymond, Barista Coffee and more, delving deep into the present-day contours of the modern retail landscape

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Hires & Promotions: Fulcrum Digital, Mindshare, Paytm, Table Space

Quick look at new hirings, promotions and people movements this week

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IPG Mediabrands To Manage INC's Media Planning & Buying

DDB Mudra is also managing Congress's election campaign responsibilities. However, specific details regarding whether this partnership remain unconfirmed

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