Articles for Allied Sectors

Ecommerce Leads Influencer Marketing Spends With 27%, Followed By FMCG: Report

It also states that 3.5M+ content creators make up the Indian creator economy with a substantial majority on Instagram

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Hires & Promotions: Mullen Lintas, Kantar, OLX India, Enormous

Quick look at new hirings, promotions and people movements this week

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Big Moves: Axis Capital, Tata International, Avenue Supermarts, PIB

Quick look at new hirings and promotions this week

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Digital Advertising In A Cookieless World

The deprecation of cookies presents an opportunity for marketers and adtech providers to take long-term steps towards privacy-safe digital advertising

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Account Wins: WAYS-RAI; PR Professionals-Department of School Education, Andhra Pradesh

Quick look at new account wins and retainers this week

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69% Indian Adults Find Added Delivery Packaging For Online Products Unnecessary: Report

No added packaging can mean shipments are lighter, which leads to reduced delivery emissions per package and means customers do not need to recycle an additional Amazon cardboard box or paper bag

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L Catterton, Sanjiv Mehta Partner To Develop A New Investment Vehicle Focussed On India

Mehta will serve as the executive chairman for India, effective April 4, 2024. Additionally, he will be involved with LCA and the other global fund platforms more broadly

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Innovation, Experiential Strategies To Dominate Sanitary Marketing Trends In 2024

Social media platforms, virtual showrooms and augmented reality applications have become indispensable tools, allowing customers to visualise products before making a purchase

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