Account Wins: WAYS-RAI; PR Professionals-Department of School Education, Andhra Pradesh

What Are You Saying (W.A.Y.S.) retains the digital mandate for the Retailers Association of India (RAI)

W.A.Y.S. has retained the digital mandate for the Retailers Association of India (RAI). RAI has been associated with W.A.Y.S. since 2020 and they now enter their fourth consecutive year of partnership.

As part of the mandate, the agency will continue to handle the company’s social media presence across platforms like LinkedIn, Instagram, Twitter and Facebook. They will enhance the IP promotions on digital and offline and continue to help the brand strengthen its online community.

Dr. Hitesh Bhatt from RAI says, “Our partnership with W.A.Y.S. has been very fruitful and we are glad to extend our collaboration with them. The creative output from the team has been phenomenal. For us digital platforms have been growing massively and we require partners who bring agility and an always-winning attitude to the table. We are glad to find the right fit in W.A.Y.S. and we look forward to our association with them.

Sharing her views on the association Radhika Varma, co-founder and head of business growth at W.A.Y.S. adds, “RAI has been one of our oldest clients and working with them has been a great learning experience. We are glad that RAI has shown confidence in our ability to deliver results across this long-standing relationship. Long-term partnerships like these help us create a larger impact and work aggressively towards the larger mission of the organisation.”

PR Professionals secures integrated communications mandate of Department of School Education, Government of Andhra Pradesh

PR Professionals (PRP) has secured the integrated communications mandate of the Department of School Education, Andhra Pradesh. The integrated mandate entrusted to PR Professionals encompasses the development and execution of comprehensive digital and media communication strategies for the Department of School Education. PRP will be working towards generating awareness and impact of the various transformative educational initiatives of the Education Department, Andhra Pradesh, including the Supporting Andhra’s Learning Transformation Program (SALT), funded by World Bank, Samagra Siksha, Mana Badi Nadu Nedu Programme and the Jagananna Vidya Kanuka Programme.

Dr. Sarvesh Tiwari, founder and managing director, PR Professionals, shares, "We're on the brink of an educational revolution in Andhra Pradesh, driven by groundbreaking initiatives by the Andhra Pradesh Government like Project SALT, Samagra Siksha, Mana Badi Nadu Nedu, and Jagananna Vidya Kanuka. These programs are transformative, but their stories remain largely untold. At PR Professionals, we're committed to changing that, ensuring that these impactful initiatives that have changed lives reach the public at large.”