Articles for Allied Sectors

APAC Effie Awards 2021 Names Michelle Hutton and Shubhranshu Singh As Heads of Jury

As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region

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5 Qs With Vaishali Banerjee On Indian Jewellery Market

Banerjee evaluates the dynamic shifts and key trends in the sector

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Women Representation Changing The Face Of Indian Realty

Women may not be confined to work only with the developers; they can also work with the property consultancy firms

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The Era Of Purpose Driven Brands

Purpose-driven brands witness higher market growth and productivity than brands that overlook this point, and hence, organizations failing to be purpose-oriented risk being displaced by purpose-driven brands

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Telling Stories For A New India

The passion economy has become further fueled by users turning their hobbies and interests into successful ventures

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Hyper-Personalization Reigns Over The Consumer World

The apparent shift in consumer behavior has pushed businesses to rethink their engagement strategy and focus more on hyper-personalized and empathetic engagement

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Storytelling: The Most Important Marketing Mix Of 2021

This integral marketing tool will be a life saver and a game changer for any brand that’s trying to stay relevant for the long haul, you just have to mix it right with your favorite media tools

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Eros Now Leverages Google Cloud For AI Led Product Enhancements

AI Architecture to enable Subtitles Across Movies and Originals Content

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