Product matters, service matters, brand connect definitely matters but all that is futile if your product or service is not accessible.
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Engaging with the customers on a one-to-one basis rather than looking at a pure buy/sell approach is the future of retail.
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Data breaches have risen as a severe threat to the new, technologically developing ecosystem that needs serious attention.
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These tech savvy companies acknowledged the importance of online presence and focused on improving and rebranding properties’ presence across OTAs and other platforms
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Modern-day consumers are everywhere, from online shopping websites to brick-and-mortar stores to marketplaces and like to keep their shopping experiences diverse
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India is witnessing a transition from an emerging to a developed market economy and digital is slated to play a key role in this journey
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The discussion organised by Aatmnirbhar Digital India Foundation (ADIF) has come in play after Delhi HC's order in favour of Makemytrip where the Court directed Google to suspend the advertising account of HappyEasyGo on the Google Ads Programme
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In his latest book, Raja Rajamannar, CMO, Mastercard and president of the company’s healthcare business reveals why marketers need to reimagine their entire marketing practice for tomorrow
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