Articles for Allied Sectors

mCanvas Re-launches Its Mobile Branding Solutions In A New Avatar

The company has now re-packaged its offerings into 3 mobile branding solutions - ‘engagements, ‘video views’ and ‘clicks’ that correspond directly to a brand’s marketing objectives

Read More
Emaar Appoints Chandrasekar Radhakrishnan As Head Of Marketing

He will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure

Read More
270% Rise In Voice Search In India: Report

Rising trends in voice tech massively impacting education, banking, healthcare and gaming industry

Read More
Reckitt Expands Gender Pay Reporting To 70% Of Its Global Workforce

Reckitt is committed to working hard to improve diversity and inclusion across the business

Read More
4 Ways Contextual Marketing Is Helping Brands

The brands that choose to jump on the contextual marketing bandwagon will innovate and thrive, and others will merely survive

Read More
Brand Building Through Community Building

An engaged community will lead to better products, learning, and innovation, as well as growth

Read More
ASCI Rules' Impact On Future Of Influencer Marketing

The fact that guidelines are in place is evidence that influencer marketing has developed itself as one of the main components of the brand marketing portfolio

Read More
Unemployment Stays Top Worry For Urban Indians In March 2021: Survey

Covid-19, which was receding in worry levels, has shot up by 4% in March 2021; India stays 2nd most optimistic market, bucks global trend of pessimism

Read More

Subscribe to our newsletter to get updates on our latest news