The pandemic has taught us many lessons; about reinventing, renewing, changing and most importantly, about not conforming to traditional approaches
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Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.
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Leveraging crowdtesting allows brands to evaluate how their OTT websites and apps perform on devices, operating systems and browsers their internal testers don’t have.
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Here's a quick update on new hirings, promotions and people movements in the past week
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Experts discuss the dynamic role of a retailer and if the pandemic has enhanced his role in brand building
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In the case of the recorded music industry, due to the lack of free market economics, there was no incentive to invest in new genres
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Marketers discuss how event-tech has become an integral part of their marketing mix
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The 'State of Conversation 2021 in India report by Talkwalker & Trustpilot, highlights key takeaways for enterprise brands looking to activate the voice of the customer and drive revenue
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