mCanvas Re-launches Its Mobile Branding Solutions In A New Avatar
mCanvas celebrated its 6th birthday last month and to commemorate the occasion, the company repackaged its branding solutions to match marketer’s branding KPIs – engagements, video views and clicks. These solutions enable brands to deliver thumb-stopping ad experiences at scale on mobiles of Indian consumers.
Over the past 6 years, mCanvas has worked with over 500 brands in India like Pepsi, Mercedes-Benz, OnePlus, Dell, Emami, HDFC Life, Amazon and numerous others across industries, and has created mobile ads that drive branding at scale.
mCanvas leverages its inhouse studio to create these mobile ads which use over 50+ sensors and features on modern day smartphones. These ads are then delivered through its in-house tech stack across a media network of 250+ apps and websites.
The company has now re-packaged its offerings into 3 mobile branding solutions - ‘engagements’, ‘video views’ and ‘clicks’ that correspond directly to a brand’s marketing objectives.
The ‘engagement’ solution leverages the Scroller, Sticker, Interstitial and the IAB expandable banner format that weaves smartphone features and sensors into your ad to create full-screen interactive experiences for users. The formats are 100% viewable and drive up to 10X higher CTR as compared to standard banner ads; brands pay only for valid engagements.
The ‘video views’ solution uses the Streambox format. The solution delivers voluntary video consumption, and is suitable for video ads of up to 45 seconds. Enhancing the brand’s narrative, the high-impact outstream video ad transforms TV commercials into video ads for mobile, using powerful mobile-first technologies. The video experience is paired with a customisable companion banner that features 50 mobile-first CTAs. Brands can launch their video ad in 6 hours; and pay only for completed views.
The ‘clicks’ solution on the other hand utilises the Spotlight, Interstitial and Push Notifications formats to build animative and impactful experiences on small screens. The solution is built to drive high-intent traffic to brand’s website. Brands get to work with mCanvas on 100% transparency and pay for genuine clicks.
“mCanvas pioneered the introduction of engaging, sensor-rich mobile ads in India in 2015. Since then, we kept evolving to cater to the ever-changing landscape of mobile advertising by reinventing formats, offering exclusive placements and building futuristic tech that enhances the brand’s message multi-fold. Today, we are a platform that empowers brands to drive their marketing goals by reaching close 250 million users across some of the top content websites and apps in the country,” said Indrani Khanvilkar, Director, National Sales, mCanvas.
Lavin Punjabi, Co-Founder, mCanvas commented, “It’s been a fun six years, and there are new things we are learning even today about how marketer’s perceive mobile branding. We’re doing a lot more than what we were when we started off in 2015. We’ve expanded the media reach drastically to include the app ecosystem. We’ve added more formats that can drive branding. Our new packages incorporate all the new changes and make it easier for marketers to deliver their branding objectives. ”
