This targets a 15% market share in the next 12 months across advertising platforms
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The author decodes how to build an AI powered enterprise that drives excellent business results
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Social media and digital tech magnify the possibilities and opportunities for political campaigns to amplify and reach the maximum possible voter base, especially the millennial segment
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The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria
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Not only does the use of AI lead to more accurate results, it is also more efficient and scalable
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The industry is continually leveraging the accessibility and reach of the influencers to maximize its visibility
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Agility & empathy will define our future, he believes
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Experts believe that Covid has given brands a bigger reason to move from 'me' to 'we'
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