Crowdtesting Is The Key To Redefining User Experience
Customers have high expectations for brands: they expect easy, intuitive user experiences at every touchpoint, across all industries. A recent study by Salesforce found that four-fifths of customers place the same emphasis on flawless engagement as they do on product quality.
With digital experiences becoming ever more important, companies constantly roll out new digital products, services, and ways of reaching customers. Often, in the drive to speed releases, companies sacrifice quality, resulting in poor user experiences, frustrated customers, and even lost revenue. Many in-house software development and QA teams simply can’t scale to deliver the test coverage needed to maintain both quality AND release velocity. Crowdtesting, which provides access to communities of remote freelance testers, offers a way to ensure your software lives up to customer expectations.
When companies don’t have the time or resources to test across cases, devices, and configurations and find customers abandon transactions, post negative product reviews, or turn to your competitors, crowdtesting helps here to validate that apps work smoothly and deliver the seamless experiences customer’s demand. This drives quality user engagement and loyalty.
India is seeing a surge in Crowdtesting in a manner that’s uniquely enabling companies to deliver exceptional digital experiences across sectors – Media, Entertainment, Financial Services, E-Commerce amongst many others. When it comes to the Media and Entertainment industry especially OTT sector, the mechanism works in a way where content companies want direct relationships with consumers and consumers are willing to share their personal data with companies in exchange for personalized experiences and advertising. 60% of millennials say they would be willing to spend more for bespoke media services. In order to meet the expectations of today’s media consumer, providers must deliver personalized and relevant experiences that stand out in the cluttered digital media space.
Leveraging crowdtesting in this scenario allows brands to evaluate how their OTT websites and apps perform on devices, operating systems and browsers their internal testers don’t have. Some of the key functions that crowd testing helps OTT players with are entering login information, customizing user profile/preferences, searching/browsing for content watching content online and offline, mobile payments and location.
This approach also lets QA teams assess how digital properties perform in settings that can’t be replicated in a lab., ensuring a seamless experience for all customers in India. In addition, many OTT players are aiming to get users from big India communities around the world and this is Crowd testing helps to make sure that the app works as expected in different locations around the world.
Here are some more ways crowdtesting helps brands ensure great UX:
Improve testing coverage: There are tens of thousands of device/OS/network/location mobile profiles in the world today: covering all of them is virtually impossible. Crowdtesting provides access to teams of testers using the same devices, networks, and configurations as your customers so you can ensure that your apps work properly in real-world situations.
Reduce testing effort and costs: Sourcing qualified testers (from biggest cities to smallest villages to make sure that the app works properly in each location) that match your customer profiles yourself is timely and costly. Crowdtesting offers access to the skill sets and devices you need without the added overhead.
Get test results quickly: With a large community of testers, companies can take advantage of a follow-the-sun model. When a client needs immediate feedback on a build, crowdtesting enables actionable insight quickly with testers vigorously examining the build and delivering a bug report covering the test cases within hours.
Improve user experience: Companies that want to deliver the best possible user experience go beyond functional testing. They also conduct exploratory testing with testers that match their customer profiles. This form of testing reveals not just whether a product works, but whether it works in the ways customers expect. Detailed insights from real-world users allow you to make customer-centric decisions and build products and services that will keep your customers coming back.
Innovate faster with less risk: To stay competitive, companies must move quickly to deliver the features customers want. Quicker release cadences often come with a heightened risk of undetected bugs sneaking into the development environment. Whether it’s fatigue from your in-house team repeatedly testing the same cases or oversight from moving too quickly, these bugs can cause significant harm to your bottom line. Crowdtesting provides additional capacity, so clients can speed their release cadence by 100-150% on average
