Articles for Allied Sectors

India OTT Video Services Market to Grow at 29.52% CAGR: Report

Increase in the usage of online platforms, demand for high-resolution content and the need for live broadcasts to drive the growth of the India OTT Video Services Market through 2026

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Remembering Ulka’s Anil Kapoor: Imraan Surve

Imraan Surve, Vice President - Marketing, Zodiac Clothing Company recollects how Kapoor encouraged him to enjoy the better things in life to the fullest and his benevolence towards looking after people in need

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Understanding Why A/V Watermarks Will Pave Way For The Future Of Adtech

Initially used to identify ownership of copyright by brands, these watermarks can now be used to integrate contextual messages in broadcast feeds to provide the end-user with the most relevant information, as well as to trigger the desired outcome

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Benefits Of Building Brand Image & Identity For A Fashion Label In 2021

Effective branding can represent what the brand can offer to a customer, how is this offering the most suitable choice for the audience and what experience can the customer expect from the consumption

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Did Prioritization To Health & Wellness Goals Help Increase Product Sales?

People today want to look good and feel good and thus, are heavily investing in wellness and beauty products

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The Growing Acceptance Of Voice-Activated Payments

This innovation has elevated customer experience to a previously untapped level

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Anil Kapoor Was A Seeker & Thrived In The Company Of Ideas: Prasoon Joshi

Prasoon Joshi, Chairman APAC and CEO McCann World Group India pens down a heartfelt note on the demise of Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka

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Reviewing The Romance: Dating Apps Fighting Digital Abuse

The world of online dating has no second chances, quite literally

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