Did Prioritization To Health & Wellness Goals Help Increase Product Sales?
Health is often a concern for most people but the pandemic has pushed the issues of health and wellness to the forefront of many conversations, both public and private. Research suggests that people around the world, especially Indians are placing greater importance on physical well-being and are on the lookout for the best products to support them with it.
Motivated by the desire to stay healthy, consumers are opting for products that are formulated with natural and non-toxic ingredients. They are paying more attention to what goes into their products and seeking organic and sustainable products. People today want to look good and feel good and thus, are heavily investing in wellness and beauty products. This shift in consumer behaviour has definitely increased the sale of personal care products.
Increase in demand of Natural Beauty products: There has been a significant shift from the use of chemical-based products to natural ones as people are becoming more aware about the benefits of the latter. People have now understood how detrimental harsh chemicals can be for their health. Consumers are choosing to pay a premium for products that are natural and organic, despite dampened spending activities.
In a market like India, where awareness about benefits of herbal and botanical ingredients are high, natural personal care products prove to be a safer alternative, leading to an increased demand.
Holistic approach to beauty: A growing concern among consumers for health has led to spur in the demand of clean and safe personal care and beauty products across the globe. Consumers today are opting a holistic approach towards wellness and beauty and looking for products that are more than just a quick fix. In order to achieve healthy and radiant skin, consumers are opting for sustainable products that are beneficial in the long run. Top runners in the wellness industry, who are catering to this need are witnessing a surge in demand of their products.
Rising popularity of certified organic products: Simply checking the ingredient list of a product does not prove its authenticity. By choosing certified organic products, people are committing themselves to wellness. Certified organic products not only help consumers take care of their skin, but also protect the planet for future generations. A certified brand guarantees 100% natural ingredients in their formulation and offers both, protective and restorative qualities for your skin. The benefits of these certified organic products help the consumers lead a healthier life and thus, are becoming increasingly popular.
Consumers place a lot of trust in experts to guide them while making purchases online and thus, brands offering online support to their consumers have an advantage over others. Developing a digital forefront is proving to be highly beneficial for wellness brands and is a contributing factor to the rising sales of their products.
Considering the above, the global sales of natural and organic personal care products are projected to approach USD 12 billion by 2025. Initially stemming from Europe and North America, consumer demand for natural and organic products to lead a healthy life has spread to every continent. Many Asian brands are launching natural and organic products to meet the growing consumer demand for ‘clean beauty’ products.
To sum up, a growing concern for health and wellness is increasing the sales and revenue of brands that curate organic personal care products today.
The author is Dr. Disha Dinakar, Founder of Digvijaya Herbals.
