The new consumer is seeking a larger, almost vicarious relationship that is driven by the need to belong, to relate, to identify and to find a voice in the brands that they endorse
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Sadly, the truth is till today, we don't have food technology as a course - many courses related to the F&B industry are clubbed as 'hotel management' courses which pay maximum attention to hot kitchens and service
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Of togetherness, community and congregation, Ramadan counts for a great time for brands to keep the conversation going with their consumers
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Digital marketing is a priority and one of the most cost-effective ways for local brands to not only reach bigger set of audience but also to compete with the already-established brands
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It is a great time for mico and mid-level brands to pave their way to the international stage, given that the trade barriers have shrunk and internet is penetrating at deeper levels
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The advancement of technology could help India to shift from treating the sick to preventive care and wellness, given the size of its population
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Experts discuss the nuances behind building a global brand
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According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018
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