Articles for Allied Sectors

Hires & Promotions: GroupM, Puma, Zomato, WOW Skin Science

Quick look at new hirings, promotions and people movements this week

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Trends Shaping The Baby Care Industry In 2021

Due to the pandemic, there is a significant shift in consumers’ choices, their ways of evaluating a product and where they buy from

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Hires & Promotions: Patanjali, ADIF, Unibic Foods, MyGlamm

Quick look at new hirings, promotions and people movements this week

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India’s M&E Industry To Grow At 10.75% By 2025: Report

India is forecasted to be the fastest-growing entertainment and media market globally in terms of consumer and advertising revenue, the report further revealed

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Hires & Promotions: FCB Ulka, Twitter, Rediffusion, Kimberly Clark, WOW Skin Science

Quick look at new hirings, promotions and people movements this week

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Making Customer Conversations Uncomplicated

Customers today want to be heard. The onus is on the businesses to create mechanisms to listen without making them work for it. That’s the challenge we are out to solve, says Saxena

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Hello, Home Executive Officers!

Khan dives into capturing the new target audience- the home executive officers (HEO)

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Examining Marketers’ Priorities & Challenges in Enabling CDPs

This recent study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy

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