Articles for Allied Sectors

Creativity, Purpose & Collaboration In Covid Times

The pandemic has altered the way we live. Marketers have been up for this challenge and braved it well through these 3 ways

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Hires & Promotions: Apple, Moj, ShareChat, Word Of Mouth

Quick look at new hirings, promotions and people movements this week

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Hires & Promotions: Birla Carbon, Michelin, Cars24, Licious, Hashtag Orange

Quick look at new hirings, promotions and people movements this week

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Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

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‘Reward Me’ — A Niche Unplugged

To drive purchase, in the future, ‘focus on the woman, focusing on herself’, for a change

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Hires & Promotions: Jio Studios, Carat, Disney+ Hotstar

Quick look at new hirings, promotions and people movements this week

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Comparing The Legacy Sales Methodologies Techniques With Social Selling

In a way, the legacy sales methodologies and old ways have been instrumental in creating the modern salesperson, who understands the importance of data analytics and the social factor in selling

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Pandemic Has Triggered Increased Adoption Of Digital Solutions: Report

With 71% of the customers spending more time online than earlier, it has resulted in businesses adopting digital solutions to ensure continued user engagement

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