Articles for Allied Sectors

Pankaj Tripathi Tops IIHB's OTT Survey

Nawazuddin Siddiqui, Pratik Gandhi and Rajkumar Rao rank next

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Brand Love In The New Normal – Myth or Fact!

Brand love is an idea that has its relevance in the marketing fraternity and an outcome that we all want to achieve, he states

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Twitter Trends Report Reveals Key Consumer Insights For Marketers

The 2021 Trends Report shares six trends that dominated conversations, namely - Wellbeing, Creator Culture, Everyday Wonder, One Planet, Tech Life and My Identity

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Platform Businesses Turning Traditional Businesses On Their Head

What I am still looking for is a global product from India that is an absolute platform business with network effects, he adds

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Hires & Promotions: Uber, Heritage Foods, Otipy

Quick look at new hirings, promotions and people movements this week

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Beyond The Field

The author gives us a sneak peek into how the sports Industry is adopting digital mediums amidst pandemic

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Global AdEx To Grow By 11.2%, Reach $669 Billion: Report

Growth in AdEx is expected to remain robust in the medium term, with 6.9% growth forecast for 2022 and 5.6% for 2023

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Over 6149 Complaints Processed In 20-21, Compliance At 97%: ASCI

It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct

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