Articles for Allied Sectors

Hires & Promotions: Gaana, Netflix, ShareChat, Madison Media

Quick look at new hirings, promotions and people movements this week

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Ecommerce In India: From 1999 To 2021

With Walmart owned Flipkart and Amazon being frontrunners, Indian entrepreneurs are no less, given the grand opening we are seeing for Zomato, PayTM and the likes with their IPOs, ecommerce in India has truly arrived

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Growth Of Ecommerce Ecosystem Is Meteoric: Preetham Venkky, DDB Mudra Group

To view an ecosystem as large and complex as ecommerce, one is well advised to deploy multiple lenses

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Moment Of Truth For Brands At Olympics

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route

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Oracle, GDI Partner To Help Safeguard Ad Spend

Due to the complexity of the adtech ecosystem, brands have increasingly struggled to keep track of their ad placements

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Hires & Promotions: Leo Burnett, OMG, Mindshare, IAMAI-BACC

Quick look at new hirings, promotions and people movements this week

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Thought Through Content - Quality Vs Quantity In 2021

As per industry norm, people often take to posting a minimum of three times a week up to 60 times a month depending on the ask of the brand

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Prama Bajaj Joins SAP Concur As Marketing Director

With a strong customer-focused approach, Prama believes in a holistic way to achieving business objectives

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