Articles for Allied Sectors

Strong TV Ad Volumes In Aug: BARC

August 2021 witnessed the highest number of active advertisers and brands for 2021

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Hires & Promotions: Ford India, Wavemaker, Publicis Media, Lido Learning, Realme

Quick look at new hirings, promotions and people movements this week

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ASCI Launches “Advertising Advice” To Stop Violations In Advertisements

An expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions to ensure more responsible advertising

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Spendings To Increase By 42% This Festive Season: InMobi

Reports suggest that Indians will spend Rs 21,230 on average, online purchasing will be the most popular

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Zee-Sony Deal: A Prima Facie Positive Impact

More advertising synergies, improved OTT offerings & distribution strategies remain a few of the pluses

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Covid-19 And Its Impact On The Indian Food-tech Sector

The Indian food industry is one of the biggest sufferers of the pandemic, which forced the restaurants to close and workers to return to villages

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Hires & Promotions: Renew Power, Outbrain, Royal Enfield, Dentsu, HBO Max, Leverage Edu, Facebook

Quick look at new hirings, promotions and people movements this week

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Dilemmas Of A Woman Leader

The author tries to answer what has transpired for a woman leader in the last 15 years

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