The report also guides brands to meet consumer demands for practicality, health and social responsibility
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The account is valued at Rs 100-120 crore, as per sources and Madison will be covering brands like Gowardhan, Go, Pride of Cows, and Avvatar, including the newly launched Avvatar Performance Whey Protein
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With this partnership, De Beers aims to strengthen the emotional connection consumers have with diamonds
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Batra brings with him over two decades of experience in the advertising industry. His prior experience includes leadership positions at Wieden + Kennedy India and McCann Erickson
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"On the back of a creatively successful and financially solid last few years, we are now ready to enter a new phase of growth to expand our storytelling and business footprint," says Vikram Malhotra, founder & CEO of Abundantia Entertainment
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With over 20 years of experience across retail, telecom, travel, and media, Datta brings expertise in scaling businesses and driving revenue growth
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Prior to The Trade Desk, Gill was associated with Truecaller for around four and a half years. Before that, he spent six years at LinkedIn
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Rajiv Chatterjee, Shriram Iyer and T Gangadhar (Gangs) are the three founders that will steer the agency
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