Former Lintas & Tilt Ad Execs Unveil ZeroFifty Mediaworks

Former Lintas and Tilt Brand Solutions executives, Rajiv Chatterjee, Shriram Iyer and T Gangadhar (Gangs) have rolled out the new Mumbai-based creative agency, ZeroFifty Mediaworks.

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead."

Chatterjee has over two decades of experience, with long stints at Lintas and Tilt Brand Solutions. He has worked on several major brands, including Britannia, Dream11, Fastrack, Flipkart, GoDaddy, Licious, Livspace, Myntra, Google, Pernod Ricard, Swiggy, Tanishq and Tata Tea. Before entering advertising, he was a commodity broker and tea taster.

With over 20 years of experience, primarily with Lintas and Tilt Brand Solutions, Iyer has created advertising for brands like Unilever, Bajaj Auto, Fastrack, Google, Havell’s, ICICI Bank, Licious, Livspace, Swiggy, Micromax, Tata Tea and Dream11.

T Gangadhar has over 25 years of experience in advertising, marketing and media. Before his stint at Tilt Brand Solutions, he was with WPP/GroupM as CEO, Asia Pacific - Essence (now EssenceMediacom). While at Sony, he conceptualised and led the launch marketing campaign for the Indian Premier League (IPL), in 2008.