Author
A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.
The third edition of BW Top 100 Marketers sees significant representation from sectors such as FMCG, BFSI, auto & tech as the likes of healthcare register growth; women leaders account for over 27% of the power list
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WPP regains the title from Omnicom as Ogilvy becomes Creative Network of the Year; The Coca-Cola Company wins its first-ever Creative Brand of the Year title
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Cannes Lions is a hub for the global creative industry, where partnerships and changes are born but some things remain the same
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The award is based on a total of the agency’s shortlists and awards in the region and also for points in the idea creation role in entered work
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There is a need for not just long-term but also end-to-end thinking in creative work, according to Anushree Ghosh the Head of Digital & D2C at ITC - Foods Division India, who was also a juror at Cannes Lions
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With 188 entries in its inaugural year, the category saw the highest participation from brands directly
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In a conversation with BW Marketing World, McCann Worldgroup India’s CEO & CCO and Chairman of McCann Asia Pacific, Prasoon Joshi discusses India’s performance at Cannes Lions and lessons in creativity
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Brands that are communicating with fun and humour in their approach, letting go of some control are standing out at Cannes Lions 2024
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OMD Worldwide is the Cannes Lions Media Network of the Year 2024, while PHD Worldwide takes the second place
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Unilever’s Chief Growth and Marketing Officer, Esi Eggleston Bracey delves into the importance of growth marketing that begins with creativity and inspiration but eventually is all about business growth
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