Hires & Promotions: PHD, FP7 McCann, Evocus, Foundit

PHD elevates Yash Bhanushali to director of performance marketing 

PHD has promoted Yash Bhanushali to the role of director of performance marketing. Bhanushali, who joined the organisation in 2022, previously served as associate director of performance marketing.

Sharing his excitement about the new role on LinkedIn, he wrote, “I’m happy to share that I’m starting a new position as Director of Performance Marketing at PHD!”

Bhanushali brings a wealth of experience in digital marketing, having worked with prominent organisations like Interactive Avenues, Publicis Media, American Express, and Digital Yaari. He began his professional journey as an executive assistant at Digital Yaari in 2017 and has since developed a strong expertise in social media marketing, performance marketing, employee training, affiliate marketing, and advertising.

An MBA graduate in Marketing Management from the MET League of Colleges, Bhanushali has consistently demonstrated his ability to lead high-impact marketing campaigns and drive results.
 

Nadia Miranda joins FP7 McCann as strategy director

FP7 McCann has appointed Nadia Miranda as its new strategy director. Miranda, an experienced strategist with over a decade of expertise in advertising and customer insights, joins FP7 McCann after an impressive eight-year tenure at Memac Ogilvy, where she also held the role of Strategy Director.

In a heartfelt LinkedIn post, Miranda shares her excitement: “After 8 long years in a relationship, you don’t expect to fall in love again so soon. But then FP7 McCann – I’m in love! Sharing space with the legends—Nayaab Rais, I’m officially a fan! Sometimes, I have to pinch myself when the ideas are brewing, and the magic is happening. The creativity here is infectious! Thank you for choosing me, Nick Salter and Tarek Ali Ahmad.”

Reflecting on her time at Ogilvy, she adds, “To Ogilvy, my heart for so many years, thank you. I’ve been blessed to learn from and be supported by heroes of advertising during my 7 years in India and 3 in Dubai. To my bosses—Prem Narayan, Madhukar Sabnavis, Ganapathy Balagopalan, Vipasha Bhuptani, Russell John, Catherine Bannister, Wael Al Youssof—you’ve given me moments I’ll always treasure.”

Miranda’s illustrious career spans roles at Rediffusion Y&R, Sadar Vallabhbhai Patel School—Mumbai, and Accord Advertising, where she began as an OOH media planner. Her professional repertoire includes expertise in advertising, creative problem-solving, customer insights, strategy development, and idea generation.

With her appointment, Miranda is set to play a key role in driving FP7 McCann’s strategic vision, leveraging her experience to deliver innovative solutions and transformative strategies for clients in the region.

Evocus appoints Pramod Joshi as head of retail sales and export

Pramod Joshi has been named the head of sales and export at Evocus. 

Joshi has previously held a leadership role at AB InBev, where he spearheaded strategic sales initiatives and route to market.

He began his career with Cadbury, where he developed strong expertise in sales strategies and route-to-market planning. Over the years, he has held significant leadership roles at Narang Group, Soulfull, and Twinings, successfully driving market expansion and building strong partnerships with key retail accounts.

As he steps into his role at Evocus, Joshi’s extensive industry experience and forward-thinking vision will be pivotal in strengthening our position as a leader in the premium water category, both in India and globally.

Speaking on the announcement, Akash Vaghera, Founder and Director of Evocus says, "We are thrilled to welcome Pramod Joshi to the Evocus team. His remarkable experience and track record in the FMCG sector make him the perfect fit to lead our sales retail and export functions. Pramod’s deep expertise in sales strategy, market expansion, and digital transformation will be invaluable as we continue to scale Evocus globally and further establish our leadership in the wellness and beverage industry. We are confident that Pramod will help us achieve our ambitious growth plans and look forward to seeing the positive impact he will bring."

Known for his strategic mindset and results-driven approach, Joshi brings a wealth of knowledge in driving growth, fostering key partnerships, and scaling operations.

Speaking on his appointment, Joshi comments, "I am honoured to join Evocus and be a part of this dynamic and forward-thinking brand. Evocus has a unique positioning in the wellness and beverage space, and I look forward to leading the sales efforts to expand its reach both within India and internationally. With a strong focus on innovation, sustainability, and customer engagement, I am confident that together we will build on the company’s success and take it to new heights. I am eager to work closely with the talented team at Evocus to drive growth and make a significant impact in the market."

Foundit appoints Anupama Bhimrajka as VP of marketing

Foundit (formerly Monster APAC & ME), the jobs and talent platform and a Quess company, has appointed three leaders as the company embarks on its next growth phase. The company has appointed Pranay Kale as chief revenue and growth officer, Anupama Bhimrajka as vice president of marketing, and Tanesh Arora as vice president of candidate services.

As chief revenue and growth officer, Kale will lead sales across the APAC and Middle East regions, focusing on growth. Before joining foundit, Pranay was the Vice President of several accounts at LeadSquared. He’s also held roles at HighRadius and Dun & Bradstreet, with over 19 years of experience in SaaS and IT sales, specialising in business development, sales leadership, and strategic planning across the BFSI and NBFSI sectors.

Bhimrajka will lead the marketing function at foundit as the Vice President of Marketing, driving growth across the APAC and Middle East regions. Before joining foundit, she was the Head of Consumer Marketing at Lenovo India. With over 20 years of experience in brand management and communication, she has led marketing teams at Lenovo India and Café Coffee Day. She also played roles in business operations at global advertising agencies such as Ogilvy, McCann, and Saatchi & Saatchi. 

In the new role of vice president of candidate services, Arora will oversee candidate services, enhancing user experience and operational excellence. Previously, he scaled foundit’s consumer business as General Manager and later drove growth at ISDC Global. He has held leadership roles at Airtel, Tata Teleservices, and Evalueserve, and brings over 20 years of experience in sales, marketing, and strategic partnerships across the B2C and B2B sectors.

Welcoming these appointments, V Suresh, CEO at foundit, said, “I am excited to welcome our new leaders to the foundit team. Their combined experience and expertise will be instrumental in driving our next phase of growth and innovation. Their guidance will be invaluable to the team as we continue to connect top talent with leading organisations. I am confident that their contributions will significantly strengthen our position as a premier jobs and talent platform.”