Author
The author is a trainee journalist with BW Businessworld.
We have turned the user conversations and behaviours into insight, he informs
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Brands across sectors are keeping their best foot forward to make the 75th independence day more markable for the viewers
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Prasad dives deep in the conversational media concept and how marketers are leveraging it
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The unique demands of the consumers require to be dealt with unique tactics. Their non-linear journeys must be complemented with adequate research, an impactful communication strategy and a powerful product offering
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