Brands Showcase Their Patriotic Side With Latest Campaigns
India is all set to commemorate its 75th Independence Day. The 15th of August, like many other holidays, is a happening day for marketers, if not the most significant one. In order to successfully create and post their content on the day, entrepreneurs, marketers, and content creators start their brainstorming and ideation processes and begin their content development duties early. You can find some compelling campaigns that will inspire you on this Independence Day.
‘Har Ghar Tiranga’ Evokes Personal Connection with Tiranga
‘Har Ghar Tiranga’ is a campaign under the aegis of Azadi Ka Amrit Mahotsav to encourage people to bring the Tiranga home and to hoist it to mark the 75th year of India’s independence. We've always had a more official, institutional relationship with the flag than a personal one. Bringing the flag home as a nation in our 75th year of independence symbolises both our dedication to establishing a better country and our act of personal connection to Tiranga. Invoking a sense of patriotism in people's hearts and raising awareness of the Indian National Flag are the goals of the campaign.
With TradeIndia Celebrate Independence Day With ‘Atmanirbhar Bharat’
TradeIndia launches a digital campaign on the occasion of India’s 75th year of Independence. Aligning Narendra Modi’s vision of ‘Atmanirbhar Bharat’. The campaign aims to showcase the true potential of India’s dynamic MSME sector & how it is making the country self-reliant or ‘Atmanirbhar’. As India celebrates ‘Azadi ka Amrit Mahotsav’, the campaign is an ode to the country’s MSMEs. The campaign highlights how MSMEs are truly building the face of the new India.
The campaign recognises the efforts of businesses that never leave any stone unturned to build robust value and recognition in the niche they serve. Social relationships and personal care are at the core of the service delivery of businesses. The video progresses to showcase TradeIndia as a leading platform bridging the gap between manufacturers and buyers. The brand salutes the spirit of MSMEs to dream, aspire and achieve.
Thums up, an ode to inspirational people whose hands have built India over the years
Thums Up, Coca-Cola has unveiled campaign commemorating 75 years of India’s independence. The campaign #HarHaathToofan presents an ode to inspirational people whose hands have built India over the years – who are the true beacons of our nation’s pride.
Through this campaign, the brand celebrates the courage, perseverance & enduring strength that made them overcome all odds which came their way. With a compelling message and creative visualisation, Thums Up aims to evoke deep patriotism amongst the audience. The campaign adopts a powerful animated storytelling style, which seeks to inculcate feelings of pride and devotion, in the citizens of the country.
Google’s Celebration Of Independence Day By Showcasing Iconic Indian History Of 75 years
Google has unveiled a vibrant online project drawing from rich archives and featuring artistic illustrations to tell the story of the country. Named 'India ki Udaan', the project executed by Google Arts & Culture celebrates the country's achievements and is "themed on the unwavering and undying spirit of India over these past 75 years".
The aim of the campaign is to celebrate 75 years of Indian history. This initiative offers a unique view of India's remarkable moments and lets people discover some of the most memorable moments in India's modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world. This commemorative collection will be expanded with a unique blend of archives and artistry for people in India and across the globe
TATA Tea Launches #DeshKaGarv Celebrating India’s Glorious Post-independence Journey
TATA Tea – Desh Ki Chai, launches the #DeshKaGarv campaign, celebrating India’s 75th Independence Day. In line with the brand’s ethos of evoking national pride, the campaign spans a seven-decade journey capturing iconic moments & events which not only created history during their time but also propelled India onto the world stage. In an attempt to immortalize these milestones and let people reminisce the country’s proud history, the brand has launched a limited-edition art-infused tea-set & tin pack collection, called #DeshKaGarv collection as a part of the campaign.
The TVC tugs at consumers’ hearts, making them swell with pride, and gives citizens of the country a chance to relive these special milestones from the past. Encapsulating the core essence of the campaign, the film closes with the central message, “Aazaadi ke 75 salon mein, aise kayi kisse, kayi pal hain, jo Desh ka Garv hain. Toh chaliye, unn kisson ko phir se jeekar, unko apni zindagi ka hissa banaate hain”.
Celebrate NIXI.IN and .भारत Domains In Digital India
National Internet Exchange of India (NIXI) has unveiled a nationwide campaign called “Har Ghar Digital, Har Jeevan Digital.” They are offering.IN and .भारत domains registration for INR 75 for one year. This campaign offer will be available from August 5th to August 20th, 2022. The objective of this initiative is to encourage the use of.IN domain and .भारत domain names and the spread of local language content on the Internet.
The objective of this initiative is to encourage the use of ‘.(Dot)IN’ and ‘.(Dot)भारत’ domain names and the spread of local language content on the Internet. NIXI highlighted that this initiative will also help in increasing digitisation across industries, including MSME, startups, Technology, Education, and Health Care sectors. It said the offer has been designed to enable the adoption of digital identity by every citizen at the most affordable rate, allowing them to have digital independence and contributing to the country's digital economy. People can get more details related to registration on www. registry.in
