Focus Is To Create Seamless Digital Journeys For Users: Tabrej Alam, Bobble AI
Brands today are entering new territories with the help of conversational media. While ads on traditional media still struggle to grab consumer eyeballs, conversational ads are making headway in the digital space and maturing it even further.
Tabrej Alam, Chief Data and Strategy Officer, Bobble AI, at the BW Marketing Whitebook Summit 2022, elaborates on how this conversational media is striking interactive dialogues and helping brands be a part of our everyday lives.
”The way we have innovated ourselves is converting the conversation to enhance them and convert them into a more expressive format with the technological innovation all buttoned into the keyboard," he assures.
He further mentions how the life of every corporate guy is revolving around keyboards and so many conversational intents are being generated via a keyboard.
“We have turned these conversations and user behaviours into insight. And that is what we use for an innovative market solution that we basically present to the world,” he emphasises.
He concludes by stating, “We want to create digital journeys for our users, which are seamless. So, while you are chatting/messaging, you can easily access services such as cap booking, flights, and much more within the flow of whatever it is that you're doing on your smartphones.”
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