Volkswagen Taigun Turns Up The Heat On Road

PHD India has collaborated with Evo India magazine to create a campaign that has showcased the strength of the Volkswagen Taigun and has highlighted its one-year journey in an unprecedented way.

To highlight the SUVW's particular traits, sturdiness, and durability, PHD India and Evo has devised the 'Border Patrol' campaign, which highlights its cutting-edge features and puts its safety and endurance to the test.

The concept involves taking the Taigun on a challenging and adventurous 579-kilometer drive across the unmapped territory of the Bharatmala route in the Rajasthan sector, along Pakistan's borders.  

Monaz Todywalla, CEO of PHD Media India, part of the Omnicom Media Group, comments, “As challenger brands, both Volkswagen and PHD Media share a highly ambitious mindset, and redefining the status quo is in our DNA. It was an exciting opportunity for us to execute a campaign that draws inspiration from this viewpoint and help Volkswagen create unparalleled experiences unlike any other.”

Abbey Thomas, Head of Marketing and PR, Volkswagen Passenger Cars India, adds, “The Volkswagen Taigun is our most admired models by virtue of being the first SUVW made with love in India, for the Indian market. Our goal is to stay true to our roots and create a slick SUV built on the core DNA of Brand Volkswagen. The hustle that could take on the most challenging terrains in India with ease while delivering the highest level of safety and comfort. To showcase its capabilities and celebrate the first anniversary, we needed to go the extra mile and do something out of the ordinary. Thanks to PHD Media and evo India, we delivered an experience that is off the beaten track and puts the spotlight on the unmatched endurance and performance of the Volkswagen Taigun.”

Sirish Chandran, Editor at Evo India, states, “Our partnership with Volkswagen and PHD India enabled us to carry out a thrilling campaign that we were glad to be a part of. Having the opportunity to do something we had never done before was an exciting prospect in itself. Undertaking such a challenging but exciting journey and setting a new national record in the process was an experience unlike any other. We knew it was not going to be easy, but the Taigun’s capabilities on the road far exceeded our expectations and made it an unforgettable journey unlike any other.”