Somany Ceramics' new campaign, ‘Zameen Se Judey’, fronted by Salman Khan and Varun Sharma, takes a fresh, relatable approach to showcase the brand's extensive range of innovative and high-quality products. These commercials aim to highlight the brand's widespread appeal while promoting the upbeat positioning synonymous with the brand.
The campaign brings together the charm of Khan along with the lighthearted humour of Sharma, known for his spot-on comic timing. Each commercial is a celebration of Somany’s emphasis on quality, resilience, and style, echoing the values of its brand ambassador. Khan stars in AVs that spotlight Somany’s innovative products, like the VC Shield and Somany Max, highlighting their unique features and durability.
Alongside, Sharma lends his flair to the campaign, bringing to life the brand's popular product lines, including Durastone tiles, Ezy Fix Adhesives, Slipshield, and Tempshield tiles. His natural wit and relatability make these ads engaging, accessible, and memorable, kindling Somany’s connection to the everyday lives of its consumers.
Speaking about the new campaign, Anshuman Chakravarty, head of marketing at Somany Ceramics, shares, “We’re thrilled to have Salman and Varun as the faces of this campaign. Their unique personalities bring a wonderful blend of strength and approachability, resonating perfectly with Somany’s philosophy. Through this campaign, we want to reinforce our focus on quality and our deep-rooted connection with the Indian market. Both the actors truly embody the essence of ‘Zameen Se Judey,’ and we believe their association will further strengthen our bond with consumers.”
This campaign is designed to reflect Somany’s versatile product portfolio, appealing to diverse audiences and enhancing brand visibility across digital and traditional platforms. By pairing the gravitas of the superstar with the affable charm of Varun Sharma, Somany has crafted a campaign that resonates with the Indian spirit — grounded, resilient, and full of life.
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