Tata Consumer Products Appoints Vikram Chandratrey As VP Marketing For RTD Segment

Vikram Chandratrey has been appointed as the Vice President of Marketing for the ready-to-drink (RTD) category at Tata Consumer Products Limited (TCPL). Effective 16 September, Chandratrey has transitioned from his role overseeing marketing in Indonesia to lead the RTD category in India.

He was formerly the Director of Marketing for Mondelez International.

In his new position at TCPL, Chandratrey has relocated from Jakarta to Gurugram, India and will be responsible for driving the marketing strategies for brands within the RTD segment, including Himalayan Water, Tata Gluco+ and Tata Copper+.

During his tenure at Mondelez, Chandratrey's work primarily focused on brands such as Cadbury and Oreo.

Lucas Levy, the former Marketing Head for Dove Hair in Southeast Asia at Unilever will succeed Chandratrey as the Regional Marketing Head at Mondelez International.