Citara Plex Appoints Shivani Singh As Chief Executive Officer

Citara Plex has appointed Shivani Singh as its new Chief Executive Officer. The decision highlights the company’s commitment to driving innovation and aggressive expansion across the entertainment and retail industries.

With a career spanning over 25 years, Singh brings a wealth of leadership experience, having held key positions at organisations such as Discovery Networks, ESPN Star Sports, Star India and Dish TV. Beyond her corporate achievements, Singh also co-founded She Founders, establishing herself as an entrepreneur.

"Shivani's visionary leadership and proven track record of driving growth, innovation, and operational excellence make her the ideal CEO to steer Citara Plex toward unprecedented success," said Tutu Sharma, Founder and Chairman of the advisory board. “Her expertise will be instrumental in realizing our vision of bringing cinema, celebrity retail, and themed cafes to every corner of India.”

Founder and Managing Director Rahul Nehra echoed this sentiment, “Shivani's experience and thought leadership will energize the ecosystem, propelling Citara Plex into national and international markets and creating a new category around Bollywood and cinema.”

As the new CEO of Citara Plex, Singh is set to revolutionise the cinema, entertainment and celebrity-focused retail experience by harnessing cutting-edge technologies and implementing innovative strategies.

"I'm thrilled to join Citara Plex's talented team in creating unforgettable experiences that engage and inspire audiences," she said. “Our focus will be on bringing Bollywood closer to our guests while positioning ourselves as industry leaders in an ever-evolving landscape.”