Shouvik Mukherjee Steps Into Global Role As EVP Of Creative Innovation At IPG's Golin

Interpublic Group's agency Golin elevates Shouvik Prasanna Mukherjee to Executive Vice President, Global Creative Innovation, effective immediately. Known for leading innovations in Asia for Golin’s global network such as the Executive Impact Matrix and the AI Incubator SPARK, Mukherjee will now focus on developing new products and proprietary solutions to drive growth for clients, the agency and the industry in his new global role.

“Expanding Shouvik’s contribution to Golin globally comes so naturally, building off consecutive successes he has spearheaded. Shouvik’s appointment in this role, based out of Asia, underlines Golin’s commitment to being a truly global agency, and I am confident that the advancements he will make on the global stage will be electrifying”, said Darren Burns, President, Asia Pacific, Golin. 

Mukherjee will report to Burns, President of Asia Pacific and will also support Ginger Porter, Global Chief Client Officer and Chair of the Innovation Council.

“I’m beyond excited to work closely with Shouvik in his new position as we inspire, design and lead efforts to help our clients solve challenges and seize opportunities in the vanguard of their market. We need to stay ahead of culture, technology and trends in order to do the best work of our lives, and Shouvik has a proven track record of keeping us, and our clients, frontfooted on that journey”, said Porter. 

In his new role, Mukherjee will continue to serve as Golin APAC's Chief Creative Officer and will maintain leadership of the agency’s Creative Intelligence Unit. This division blends data analytics expertise with creative and content skills.

“I’m excited to bring the Asian perspective to Golin’s global portfolio and influence clients at scale. Creating change that matters stems from being at the forefront of culture and creative disruption. In collaboration with my partners on Golin’s innovation council we are committed to delivering solutions that will shape the future of our client business”, said Mukherjee. 

Mukherjee joined Golin in 2011 and has held creative leadership roles. Most recently, he managed creative for the APAC region and supported clients including Allianz, Disney+, Harley Davidson, Hyatt, Magnum, Micron, McDonald’s, Porsche Asia Pacific and Uber.