Shoppers Stop Ropes In Jiten Mahendra As CMO; Shwetal Basu Quits
In his most recent role, he served as the Chief Marketing Officer at Ample
Omni-channel fashion and lifestyle retailer Shoppers Stop has appointed Jiten Mahendra as its new Chief Marketing and Communication Officer and Customer Care Associate. He confirmed the news in a social media post.
Mahendra will replace Shwetal Basu who tendered her resignation on 25 July 2024 to pursue other career opportunities. Basu joined the Mumbai-based department store chain in November 2021 after working for Metro Brands.
Shoppers Stop said Basu will be serving her notice period till 30 September 2024 for a smooth transition. It is, however, unknown where Basu is headed next.
BW Marketing World contacted Mahendra and Basu for their comments. This story will be updated once they are received.
Jiten Mahendra brings over 20 years of experience spanning industries such as fashion retail, edtech, automobiles, paint, pharma, and fast-moving consumer goods. He has been associated with reputed organisations and brands like Byju’s, Max Fashion – Landmark Group Dubai, Mahindra & Mahindra Auto and many more. In his most recent role, he served as the Chief Marketing Officer at Ample (Retail Businesses + B2B + P&L Ecom), leading the marketing efforts for premium brands like Imagine (Apple, Bose, Asics, Under Armour).
A seasoned professional, Mahendra possesses extensive expertise in building digital ecosystems, ecommerce, CRM, analytics, new product development and launches, and integrated go-to-market strategies. His proficiency extends to digital strategy, loyalty programs, e-commerce, market research, strategic business planning, P&L management, brand development, and media/advertising. Mahendra has successfully created multiple branded intellectual properties, such as Elite Model Look (Elite Europe), Max Kids Festival (Disney), Max Design Award (Elle Magazine), and BNSPT for Byju’s.
He holds a Bachelor’s degree in Commerce from Mumbai University and pursued his PGEMP (Product Management & Marketing Strategy) from SP Jain Institute of Management Studies, Mumbai.
_20241126233745_original_image_37.webp)
