JonoJug Communications Marks Its Debut In PR Industry Focussing On Authentic Connections For Brands

JonoJug Communications, a new-age public relations and integrated communications firm, launched today, bringing a fresh approach to the communications landscape. Spearheaded by Khamsang Phukon, a seasoned PR leader with over 12 years of experience, the new entrant in the industry is set to redefine how brands engage with audiences by offering innovative solutions tailored to the expectations of today’s dynamic markets.

JonoJug Communications is rooted in the ethos of authentic connections, as its name draws inspiration from the Assamese term 'JonoXonjug', meaning 'connecting with people'. The agency intends to bridge the growing gap between traditional PR practices and the expectations of new-age businesses by establishing impactful relationships by crafting stories that resonate deeply with audiences. Its suite of services includes PR, strategic consulting, crisis communication, influencer management, spokesperson training and digital PR offerings that are specifically designed to address the evolving challenges faced by modern brands.

Khamsang Phukon, Founder & CEO of JonoJug Communications shared her thoughts on the agency’s launch stating “Over the years, I have witnessed the PR industry undergo transformative changes, driven by the unique challenges and ambitions of modern brands. JonoJug Communications is a result of these learnings and experiences—a platform that seeks to offer brands a voice that is clear, engaging, and impactful. The name ‘JonoJug’ holds personal significance for me, reflecting my belief in the power of human connection, which lies at the heart of everything we do. Our journey begins today, but our vision is long-term: to help brands craft narratives that are not only compelling but also meaningful in building trust and lasting relationships.”

JonoJug’s strength lies in its dedicated team of skilled professionals who bring years of experience across diverse industries including consumer tech, FMCG, education, startups, lifestyle, hospitality, real estate, fintech and more. Their deep understanding of the changing PR landscape, combined with a passion for innovative solutions, enables JonoJug to efficiently cater to the evolving needs of brands. This collective expertise empowers the agency to craft strategies and campaigns that not only resonate with target audiences but also deliver tangible results.

Unlike traditional PR firms, JonoJug Communications is focused on addressing pain points unique to the current market. These include the need for data-driven strategies, precise storytelling, and digital integration. It places emphasis on compelling narratives that resonate deeply and strategies informed by modern communication trends. With its experienced team and a commitment to meaningful connections, JonoJug is poised to redefine how brands connect with their audiences in an increasingly competitive environment.