Kidbea Taps 10 TV Icons To Promote Sustainable Kids’ Fashion, Targets Rs 100 Crore Revenue

Kidbea, India’s sustainable kids’ fashion brand has partnered with ten popular TV actors as 2025 brand ambassadors. The partnership aims to enhance Kidbea’s mission of promoting sustainable, chemical-free and eco-friendly clothing for children, reaching millions of households across the country.

Through this partnership, Kidbea aims to achieve Rs 100 crores in revenue for the fiscal year 2026. The company plans to expand into multi-brand outlets (MBOs) across major cities and launch exclusive brand outlets (EBOs) in metropolitan areas. The initiative will provide customers with a firsthand experience of our super-soft and sustainable clothing products.

The popular celebrities joining the Kidbea family include Shrashti Maheshwari of CID, Adaalat, Thapki Pyar Ki; Leishangthem Tonthoingambi of  Resurrection Amamba Sayon, Eewai; Ruchi Savarn of Kumkum Bhagya, Kundali Bhagya; Rajshri Rani Jain from Suhani Si Ek Ladki; Giriraj Kabra of Meri Aashiqui Tum Se Hi, Kundali Bhagya; Shwetha Bandekar of Chandralekha; Pooja Joshi Arora of Yeh Rishta Kya Kehlata Hai; Meenakshi Rathod of Naal, Aboli; Shalu Melvin of Chandanamazha, Swami Ayyappan and Madhumitha H – Jai Hanuman, Piriyadha Varam Vendum.

Recognised for their influential roles on Indian television, these actors reflect various regional and cultural communities. Partnering with Kidbea will enhance the brand’s visibility across India and encourage families to adopt a sustainable lifestyle.

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain,and Aman Kumar Mahto, Kidbea specialises in creating bamboo plant-based, skin-friendly and comfortable children's apparel. Kidbea's products effectively tackle issues such as discomfort, skin rashes and food spillage in newborns by providing GOTS (Global Organic Textile Standard) certified clothing that is environmentally friendly and gentle on children's skin.

“We are thrilled to welcome such influential and talented personalities to the Kidbea family. These actresses represent the essence of diversity and resonate with audiences across regions, perfectly aligning with our vision of reaching every corner of India with sustainable and chemical-free kids’ fashion. At Kidbea, our mission is to create a healthier planet for the next generation, and this partnership is a significant step toward achieving that goal,” Kidbea founders said in a joint statement.

With a strong presence in India, UAE, Bahrain and Australia, Kidbea has been revolutionising the sustainable fashion industry and is on track to become a global leader in the market. This initiative is part of the brand’s larger strategy to combine product innovation with impactful marketing to further solidify its leadership in the sustainable kids’ fashion space.

In January, Kidbea raised $1 million in a Pre-series A round led by Venture Catalysts, with participation from Agility Ventures, BestVantage Investments, notable entrepreneurs like Nitish Mittersain, Dr Ritesh Malik, Sandeep and Upasana Agarwal, Dr Shriram Nene, Ashok Bahadur, angel investors and Japanese actor Hiro Mizushima.