Articles for Recent News

Bisleri Boosts Marketing Spend By 60% To Over Rs 100 Crore In FY24
Bisleri Boosts Marketing Spend By 60% To Over Rs 100 Crore In FY24

Bisleri's partnerships with IPL, UAE expansion and Ultimate Table Tennis amplified the brand's presence and profitability, helping the brand connect with a broader audience

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Havas Media Network Appoints Kim James As Chief Growth & Business Development Officer
Havas Media Network Appoints Kim James As Chief Growth & Business Development Officer

James will report to Patrick Affleck, CEO of Havas Media Network UK & Ireland

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Emami Rebrands 'Fair And Handsome' As 'Smart And Handsome'; Onboards Kartik Aaryan As Brand Ambassador
Emami Rebrands 'Fair And Handsome' As 'Smart And Handsome'; Onboards Kartik Aaryan As Brand Ambassador

With Kartik Aaryan Aaryan, the rebranding reflects a shift toward holistic, confidence-boosting grooming solutions

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Britannia Bends To Nature's Will In Its Latest OOH Campaign
Britannia Bends To Nature's Will In Its Latest OOH Campaign

The ‘Nature Shapes Britannia’ OOH series' billboards' typography adapts to the trees, with Britannia's name bending, curving or bouncing—symbolising the cooperative, flexible mindset needed for sustainability progress

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