Schbang Strengthens Global Footprint, Acquires Amsterdam-based Design Agency 'Addikt'

Schbang has increased its global footprint with the acquisition of Addikt. Addikt has completed design projects for companies like StarSports IPL, Rabobank, Autotaalglas, Prada X Armani at Fabrique des Lumières, Pride Amsterdam, and Booking.com. AddiktSchbang, as a new company, will serve over 300 businesses by fusing British storytelling, Dutch design, and Indian technology. 

With AddiktSchbang, Schbang hopes to capitalise on the 11.1 per cent increase in digital advertising in the region, which is expected to reach €96.9 billion by 2023. With a compound annual growth rate (CAGR) of 7.22 per cent, the European programmatic advertising market is expected to reach €143.03 billion by 2029. The company intends to capitalise on this growth and establish new benchmarks.

"Our acquisition of Addikt and the formation of AddiktSchbang represent a bold step in our global strategy," says Harshil Karia, founder and managing director of Schbang. "By merging our technology, storytelling, and design strengths, we are uniquely positioned to deliver innovative solutions to some of the world’s largest brands. As we enter the European market, we’re not just expanding our footprint – we’re setting the stage to redefine creative excellence on a global scale." 

With more than 1300 employees, AddiktSchbang is prepared to offer completely integrated marketing solutions. The agency eliminates the need for several agencies by combining this with alliances from major global martech businesses including Meta, Google, HubSpot, Salesforce, Adobe, and Zoho.

The company's position as a participant in the worldwide creative environment is further reinforced by its affiliations with industry groups including the Dutch Embassy of Creativity, OneClub, ADC, ADCN, and BNO (Association of Dutch Designers).

Barry Schwarz, co-founder of Addikt comments, "India has proven itself as a world-class leader in digital and IT technology, and now, with this connection to Amsterdam, we are making a logical and ambitious step towards establishing ourselves as a global creative powerhouse. This partnership strengthens our presence in Europe and aligns with Schbang’s and India’s broader ambitions to shape a global network. We focus on creating strong cultural and inclusive connections between brands and their audiences while pushing the worldwide boundaries of creativity and technology."