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The brand film featuring influencer Radhika Seth highlights Bacardi Mango Chilli Rum's blend of sweet mango and spicy chilli, suited to the Indian palate
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Former Mondelez Director, Chandratrey takes charge of Himalayan Water, Tata Gluco+ and Tata Copper+ as he relocates from Indonesia to India
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The new framework suggests reduced entry fees and enhanced infrastructure sharing, focusing on expanding service capabilities
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Mehta was previously the Chief Marketing Office at Noise
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ZEEL denies all allegations and defends its stance as arbitration proceedings commence over the ICC TV rights deal
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MyGlamm will offer a complete beauty transformation for contestants, using its premium products to craft personalised looks that highlight each participant’s style and personality
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The most engaging content categories for vernacular influencers include cultural and traditional (30 per cent), technology and gadgets (22 per cent) and fashion and lifestyle (17 per cent)
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Kavina will operate from the agency's Mumbai office and will report directly to Chief Creative Officers Kartik Smetacek and Rohit Malkani
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The new ICAS initiative aims to promote self-regulation and critical research in the advertising sector
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One Source which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, ecommerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech and more
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