Amit Sethiya has been appointed as the lead - category marketing - B2C at Polycab India. He confirmed the news on his LinkedIn page.
Before this, Amit Sethiya was with Syska Group as head of marketing.
“I am delighted to share that I have joined Polycab India Limited as Lead - Category Marketing - B2C to further strengthen its FMEG (Fast Moving Electrical Goods) business and create sharper marketing narratives,” his post read.
“I hope to receive continued support, guidance and love from all my connections, mentors and friends in my latest role as well to achieve new professional milestones. Looking forward to integrating and collaborating with the talented teams within the organisation and beyond which will empower me to contribute towards the very brand purpose of connecting all to a brighter, safer and greener future," it adds.
Sethiya is a professional with over 20 years of experience in categories like steel, real estate and consumer electronics through integrated marketing communications, branding, digital and social media marketing, business development activities, and more.