Roshni Kavina Rejoins L&K Saatchi & Saatchi As National Creative Director

L&K Saatchi & Saatchi strenghtened its creative team by appointing Roshni Kavina as National Creative Director. In this role, Kavina will be pivotal in enhancing the agency's creative work, fostering innovation and driving brand success for its clients. She will operate from the agency's Mumbai office and report directly to Chief Creative Officers Kartik Smetacek and Rohit Malkani.

Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

With two decades of experience in advertising and design, Kavina's appointment marks her return to Publicis Groupe. Previously, she held the role of Executive Creative Director at Publicis Ambience from 2015 to 2021 where she handled high-profile accounts like Lakme, Enamor and Ferrero Rocher. She has also worked with Publicis Groupe at Saatchi & Saatchi and BBH India.

“Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.

Kavina joins L&K Saatchi & Saatchi from Byju’s International where she served as Brand Strategy and Creative Head for North America and Canada. Additionally, she founded ‘The Nextdoor Artist,’ an art studio in 2013.

“I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started,” said Roshni Kavina, NCD, L&K Saatchi & Saatchi.