Big Moves: Ogilvy, PHD

Ogilvy promotes Fiona Gordon to global CEO of advertising

Fiona Gordon has been promoted to Global CEO of Advertising at Ogilvy. In her new role, Gordon will be responsible for ensuring the creative network’s advertising, brand, and content capabilities are constantly adapting to meet the demands clients face in today's dynamic marketing landscape.

Gordon will report to Devika Bulchandani, global CEO of Ogilvy, and join the agency’s global executive committee. She has served as CEO of Ogilvy UK since 2021 and has led a resurgence for the agency in the market. In 2024, Ogilvy UK ranked as the #1 creative agency in the UK on WARC's 2024 Creative 100 list, the definitive benchmark for creative success.

Bulchandani says, “Fiona is a proven champion of creativity, a trusted partner to many of our top clients, and passionate steward of the founder culture that makes Ogilvy shine. She leads with both her head and her heart, inspiring those around her with her vision and her unwavering belief in the power of the talent she works with. That is what has propelled Ogilvy UK forward during her tenure as CEO, and now I’m thrilled that our global network will benefit from her leadership as she steps into this role.”

Gordon adds, “I'm invigorated by the boundless potential of creativity to not only propel businesses forward but to leave an indelible mark on culture. Collaborating more closely with Dev, Liz, and Ogilvy’s Worldwide Creative Council to harness our network’s collective creative brilliance on behalf of our clients is a tremendous opportunity to create work that drives real impact in today’s ever-evolving landscape."

PHD appoints Essencemediacom's Vincent Rebeix as global chief operating officer

Vincent Rebeix, who led Essencemediacom as global chief product and solutions officer, has been roped in by PHD in the role of global chief operating officer.

In his previous role, Rebeix looked into product, analytics and performance offerings to ensure the delivery of integrated, advanced and outcome-driving solutions tailored to our client's needs.

Rebeix will be based out of London and his responsibilities will include client-facing and looking into the development of products, processes and operating models.

Rebeix started his career at MediaCom and then also worked at Media Futures Group. As Essencemediacom's former global chief product and analytics officer, he led the agency's product function: building and scaling technology solutions to support planning, analytics, data management, measurement and more at the service of driving client outcomes.

He spearheaded the deployment and adoption of generative AI solutions for the agency.