Polycab India Appoints Shwetal Basu As Senior VP, Head Of Brand & Marketing

Polycab India has appointed Shwetal Basu as Senior Vice President and Head of Brand and Marketing.

In her new role, Basu will be reporting directly to Ishwinder Khurana, Executive President and Chief Business Officer (B2C) at Polycab India.

With over two decades of experience in marketing across various industries, Basu brings a wealth of expertise to her new position. Prior to joining Polycab, she served as the Chief Marketing and Communications Officer at Shoppers Stop.

Throughout her extensive career, Basu has held leadership positions at several companies including PepsiCo, Tata Communications, Zicom, Hdfc Bank, Aditya Birla Retail and Metro Brands among others. Her experience spans retail, FMCG, financial services and technology sectors.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.