Enormous Onboards Joy Chauhan As Fractional CMO

Enormous Brands has appointed Joy Chauhan as Fractional Chief Marketing Officer (CMO). The move aligns with Enormous’ commitment to being a trusted partner in driving clients' business and growth objectives while offering a comprehensive suite beyond its well-established creative services.

Ashish Khazanchi, Managing Partner at Enormous expressed his enthusiasm about the new addition stating, "The scape and the fragmentation of what a brand needs to do today to stay relevant in the marketplace has exploded. The job of an agency is to steer all aspects of a brand’s growth. Joy’s wealth of experience brings a whole new dimension to our offerings. At a time when brands are seeking breakthrough strategies amidst market fragmentation, this partnership transforms opportunities for our clients.”

Chauhan joins Enormous from JWT/Wunderman Thompson (now VML), where he served as Managing Partner (North) & Chief Client Officer for WT India. In this role, he oversaw a portfolio of brands such as PepsiCo, Nestle, GSK, Hero MotoCorp, Honda Motors, Apollo Tyres, Indigo Airlines, Vivo and The Times of India. Before leading the North division, Chauhan headed JWT’s Sri Lanka operations and its South region. He also held key positions at McCann and Grey Worldwide.

With over 18 years at JWT alone, Chauhan brings extensive expertise across diverse industries, from automotive to FMCG, along with proven capabilities in steering agencies toward impactful client solutions.

Sharing his views on joining the agency and the role ahead, Joy Chauhan said, “After over 25 years with various network agencies to be a part of an independent set-up was something I was keen on. Enormous is one of the top advertising agencies in India at the moment and there is no better time for independent setups than now. What started with just a free-wheeling chat with Ashish turned out to be this very interesting engagement. Enormous has nothing to prove as far as creativity goes and is at crossroads of next-level growth and scaling up. I am happy to be a small part of this very large story in the making.”

At Enormous, he is set to guide clients through today’s multifaceted business landscape with innovative, growth-focused strategies.

Chauhan's appointment follows Enormous' recent celebration of eleven years, marking a decade of creative success and major account wins. His leadership aims to enhance client impact and reinforce the agency's industry position in India.