The 'Dabba Savings Account' and 'Drops of Joy' campaigns make the cut in this category
Read MoreWhile the advertising and media businesses have been in constant flux, the core principles of creativity, emotional resonance and meaningful engagement remained intact at the Cannes Lions 2024, explains Joshi
Read MoreWith this, the total tally of the Indian contingent reaches 14 Lions
Read MoreWearing not just his chief technology officer hat but also as the owner of X, Elon Musk spoke on how X is utilising AI to match content and ads to its users, how it is the best place to access global leaders and is ‘A plus’ on brand safety
Read MoreWith no wins in Media, Social & Influencer, Direct & Creative B2B Lions, PR was among the best-performing Lions on day three of the Festival
Read MoreFrom a total of 70, Indian agencies' five shortlists go beyond brand purpose to use creative communications to shift culture, create change and positively impact the world
Read MoreHavas embarks on a new chapter amid expectations of change, launches a new operating system in response to “changing market needs” says Chairman & CEO Yannick Bollore
Read MoreUnfortunately, India drew a zero in Design Lions, Industry Craft Lions and Digital Craft Lions
Read MoreOgilvy and Leo Burnett secure a total of four shortlists in the Creative Strategy category
Read MoreAs advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World
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