Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
In India, the value of vibrant, mature consumers is especially great, as they currently account for 15 per cent of spending. Then why are the marketers disdaining this worthy combination of high spending and high loyalty?
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I prioritise clear goal-setting and defining dependencies across functions, ensuring these are discussed with relevant stakeholders, he shares
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Such an approach often allows us to operate with first-principle thinking and ask fundamental (seemingly silly) questions, he believes
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Streax Professional is focussing on innovative and unique offerings to win the footfall back, says Puri
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The expectation of consumption recovery, swelled ad investments and a commitment to responsible and agile marketing practices will drive maximum impact and value for the FMCG brands
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Staff augmentation permits brands to retain undiluted focus on their core business while still enjoying absolute control over the speed, volume, and cost of marketing solutions’ output, says Bajpai
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The SaaS-based platform aims to revolutionise supply chain management and boost operational efficiency across different sectors, in India and abroad, informs its marketing head, Manish Mishra
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Ipsos' Stephane Sanchez and Balaji Pandiaraj take us through the modern-day contours of a customer's journey, that aims for an enriched experience across all touch-points
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This blend of traditional, digital and on-ground strategies keeps us connected with our diverse consumer base and ensures our brand remains relevant, says Tiku
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Elevated storytelling on digital, pushing in-store promotions and pivoting to below-the-line advertising will become linchpins to the new rules of the game
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