Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
As part of VRB's growth strategy, Wok Tok by Veeba eyes presence across seven categories with five brands by 2028
Read MoreIn India, the value of vibrant, mature consumers is especially great, as they currently account for 15 per cent of spending. Then why are the marketers disdaining this worthy combination of high spending and high loyalty?
Read MoreI prioritise clear goal-setting and defining dependencies across functions, ensuring these are discussed with relevant stakeholders, he shares
Read MoreSuch an approach often allows us to operate with first-principle thinking and ask fundamental (seemingly silly) questions, he believes
Read MoreStreax Professional is focussing on innovative and unique offerings to win the footfall back, says Puri
Read MoreThe expectation of consumption recovery, swelled ad investments and a commitment to responsible and agile marketing practices will drive maximum impact and value for the FMCG brands
Read MoreStaff augmentation permits brands to retain undiluted focus on their core business while still enjoying absolute control over the speed, volume, and cost of marketing solutions’ output, says Bajpai
Read MoreThe SaaS-based platform aims to revolutionise supply chain management and boost operational efficiency across different sectors, in India and abroad, informs its marketing head, Manish Mishra
Read MoreIpsos' Stephane Sanchez and Balaji Pandiaraj take us through the modern-day contours of a customer's journey, that aims for an enriched experience across all touch-points
Read MoreThis blend of traditional, digital and on-ground strategies keeps us connected with our diverse consumer base and ensures our brand remains relevant, says Tiku
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