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Soumya Sehgal Bhutani

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Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.

Latest Articles By Soumya Sehgal Bhutani

VRB To Spend Around Rs 50 Cr On Wok Tok Within A Year: Viraj Bahl

As part of VRB's growth strategy, Wok Tok by Veeba eyes presence across seven categories with five brands by 2028

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Marketers Turning A Blind Eye To The Older Generation?

In India, the value of vibrant, mature consumers is especially great, as they currently account for 15 per cent of spending. Then why are the marketers disdaining this worthy combination of high spending and high loyalty?

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Negotiating Timelines & Targets Is Crucial: Puneeth Bekal, HDFC Securities

I prioritise clear goal-setting and defining dependencies across functions, ensuring these are discussed with relevant stakeholders, he shares

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Love To Wrestle With Biz Problems That Are Without A Playbook: Ajay Dang, UltraTech Cement

Such an approach often allows us to operate with first-principle thinking and ask fundamental (seemingly silly) questions, he believes

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Challenge For Brands To Entice Consumers Back To Salons: Priyanka Puri, HRIPL

Streax Professional is focussing on innovative and unique offerings to win the footfall back, says Puri

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Monsoon Auspicates Inflated Festive Budgets For FMCG Sector

The expectation of consumption recovery, swelled ad investments and a commitment to responsible and agile marketing practices will drive maximum impact and value for the FMCG brands

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Cost, Time & Quality Drive Staff Augmentation In Adland: Vineet Bajpai, Magnon Group

Staff augmentation permits brands to retain undiluted focus on their core business while still enjoying absolute control over the speed, volume, and cost of marketing solutions’ output, says Bajpai

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BB Matrix To Cater To Pressing Demand For Agile, Robust & Cost-effective Supply Chains

The SaaS-based platform aims to revolutionise supply chain management and boost operational efficiency across different sectors, in India and abroad, informs its marketing head, Manish Mishra

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Brand Promise, Context & Empathy: Key To A Winning Customer Experience Strategy

Ipsos' Stephane Sanchez and Balaji Pandiaraj take us through the modern-day contours of a customer's journey, that aims for an enriched experience across all touch-points

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Quick 5 With MTR’s Prerna Tiku On Marketing A Legacy Brand

This blend of traditional, digital and on-ground strategies keeps us connected with our diverse consumer base and ensures our brand remains relevant, says Tiku

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