MSD Pharmaceuticals's Campaign Educates On Human Papilloma Virus
MSD Pharmaceuticals has launched its integrated campaign on Human Papilloma Virus (HPV) Consumer awareness called #HPVsearchkiyakya. The campaign's aim is to educate the youth of India on HPV and HPV-related diseases and features popular youth icon, Sara Ali Khan.
The disease awareness communication campaign is launched with a focus on educating and sensitising young adult females about the consequences associated with HPV infections. It will go one step further by giving the audiences an opportunity to connect with a network of healthcare professionals to seek more guidance on HPV.
The campaign aims to highlight the seriousness of HPV-related diseases in India including the fact that nearly 50-80% of sexually active women can be infected by HPV at least once in their lifetime. Genital warts followed by cervical cancer, head and neck cancer, vaginal cancer, anal cancer, and vulvar cancer are amongst the top 6 HPV-related diseases as understood by gynecologists in India.
Rehan A. Khan, Managing Director, MSD India Region says, “Launching this campaign is a crucial step towards advancing the mission of building a healthy young India by reducing the disease burden of HPV-related cancers and disease in the country. Our goal is to increase public awareness with this campaign. We are excited that Sara Ali Khan agreed to be a part of this initiative. She is a strong advocate of preventive healthcare and leads by example.”
Actor Sara Ali Khan adds, “When I heard about the HPV disease awareness campaign, my first thought was “Yes, absolutely!” I feel it is imperative for young women to be aware of HPV and HPV-related diseases. Usually, preventive measures are not the first thing that comes to mind for young adults like us, and so being part of this campaign and urging women to know more about HPV makes me proud.”
