Mamaearth Brings In New TVC Featuring Ambassador Shilpa Shetty Kundra
Mamaearth has launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with Brand Ambassador Shilpa Shetty Kundra.
The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes in easy-to-use formats.
Regarding the campaign, Ghazal Alagh, Co-Founder and CIO at Mamaearth, says, "With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe. Mamaearth has been striving to bring together nature's goodness with science and create a product portfolio inspired by our grandmother's kitchen recipes and filled with goodness inside. Honey and Malai are very common ingredients that we have seen at home for ages; hence, we decided to launch this range and present to our consumers a product that provides the goodness of these ingredients hassle-free. Through this film, we have tried to highlight the latest proposition and offering, and we are certain it will resonate with the millennials, and they will choose nature's goodness with Mamaearth's Honey Malai range."
"I have always strongly believed in traditional homemade tricks and age-old self-care hacks. One of the reasons for partnering with Mamaearth was their strong foundation in keeping the ethos of Ayurveda alive with ancient recipes innovating and catering to modern consumers today. With the Mamaearth Honey Malai Cold Cream, the brand reiterates its belief in the goodness of nature, not just caring for your skin but also Mother Earth, and I hope the consumers relate to the film and choose Mamaearth goodness as I did," adds Shilpa Shetty Kundra
The film has been conceptualisaed and produced by the internal creative team at Mamaearth and Estoot.
Navkiran Brar, the founder of Estoot, states, "This campaign showcases our shared creative ethos - simple stories that are clutter-breaking. By mixing humour with traditional wisdom - like Honey Malai for dry winter skin - we've created an honest communication piece that will resonate with viewers of all ages."
