Infobip Appoints Ben Lewis As VP - Marketing & Growth

Infobip, a global provider of cloud communications, has named Ben Lewis as its Vice President of Marketing and Growth. 

Lewis will be in charge of leading Infobip's worldwide marketing and growth team, and is responsible for boosting the company's market share and brand recognition in order to achieve its aggressive growth goals.

His top priorities right now are spreading awareness of Infobip's One Communications Platform brand across all audiences and channels. Additionally, he will improve Infobip's customer marketing and growth skills by, for example, implementing fresh programmes like account-based marketing. Lewis will also unite all of the company's geographically dispersed marketing and growth departments behind a single goal.

Ivan Ostojić, Chief Business Officer at Infobip, says, "Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben's new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth. Ben is an exceptional marketing leader with vast industry experience. What's more, having been with the firm for some time in understands our business inside out. At Infobip, we're committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment."

Lewis has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, Ben was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. 

Ben Lewis, Vice President of Marketing and Growth at Infobip, shares, "Having worked with Infobip and its executive team since its acquisition of OpenMarket, I've seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow. With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I'm looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it."