Hyundai Announces Bluelink Championship 3.0
Hyundai Motor India (HMIL) has launched ‘Hyundai Bluelink Championship 3.0’ for customers owning Hyundai vehicles with Bluelink-connected services, an initiative by Hyundai Motor India to enhance customer engagement.
The previous editions of the championship provided customers with an opportunity to showcase their driving skills to win attractive prizes and garnered immense encouragement from them.
Commenting on Bluelink Championship 3.0, Brijesh Gubbi Suresh, Group Head - New Business Strategy, HMIL says, “The previous editions of the Bluelink Championship were highly appreciated by our customers, allowing them to exhibit their driving skills, compete with fellow drivers on their driving behaviour patterns and win attractive prizes. The championship is directed towards building safe driving habits and is a step toward the consequent reduction of accidents and fatality rates occurring on the roads due to irresponsible driving behaviours. With the third edition of this championship, Hyundai intends to go ‘Beyond Mobility’ by generating awareness about the significance of practising safe driving behaviours that not only improves the driver’s safety and car’s fuel efficiency but also contribute towards a cleaner environment.”
Hyundai Bluelink championship is a contest where customers can participate and compete with other fellow Hyundai car owners on the basis of their driving behaviour patterns that comprise of parameters such as smooth driving, overspeeding, sudden braking & acceleration and distance travelled. Driving scores ranging from 0 to 100 are derived through the assessment of these parameters and the Blue Link Champions are awarded attractive prizes.
