Honeywell Expands 'Electronic Essentials' Product Range
The Hong Kong-based electronic products manufacturer ‘Secure Connection’ will now be expanding its Honeywell branded product range of ‘Electronic Essentials’. The company will expand its operations in multiple new geographies in the consumer markets of South East Asia, South Asia and Middle East Asia.
The response received from consumers for its existing range of products is the driving factor behind the company’s decision to expand into new product categories and geographies. The company adopted a rolling thunder approach to launch new product categories across various geographies in a phased manner to drive maximum impact, visibility and demand for these products across consumer segments. Products have started appearing across retail shelves and on key online e-commerce websites in various key markets as part of this approach.
“We are thrilled with the response to our range of Honeywell branded ‘Electronic Essentials’ range of products and this expansion into new product categories and geographies will only fuel this momentum that we are seeing for our product range. We strongly believe that our in-depth understanding of consumer behaviour and insights into key geographies including South East Asia, South Asia, Middle East Asia positions us to meet the opportunities that these markets present in a strong and calibrated manner," expresses the CEO of Secure Connection, Mohit Anand on this expansion.
“We currently offer a vast suite of products spanning consumer to enterprise segments – from enhancement products for smartphones to enterprise-class infrastructure through our structured cabling systems offerings, Secure Connection has become a name synonymous with customer excellence and world class product offerings,” adds Anand.
