Hires & Promotions: Viacom18, Interactive Avenues, CleverTap, Arré Studio

Aditya Jhamb joins Viacom 18 Sports 

Aditya Jhamb left MX Player and is now Senior Vice President of Partnerships at Viacom 18 Sports (Strategy, Acquisitions & BD). Jhamb held the position of Senior Director and Head of Strategic Partnerships for all MX Player businesses.

He took the LinkedIn and wrote, “After completing a very meaningful and enriching 1.5 years at MX Player, I have decided that it is time for me to move on. These 1.5 years at MX Player have been full of learning and very enriching. Of all my stints, so far, I can confidently say MX Player has been the best.”

He added, “I take great pride in the fact that in a span of 1.5 years, I could contribute by building a Partnerships and Distribution team here and take it to the levels where it is contributing significantly to various businesses especially the SVOD business and Distribution on CTVs. MX Player will always be close to my heart.”

“Today, I start my new journey with Viacom 18 Sports, as SVP – Partnerships (Strategy, Acquisitions and BD). Look forward to exciting times,” Jhamb affirmed.

In July 2021, Jhamb joined MX Player.He worked for Amazon for more than five years before this.His duties for the company included guiding the team in the roll-out of the partnership offer and GTM/marketing activities, developing and maintaining C-suite connections in the partner organisations, and driving the business development efforts in India and South Asia. 

Previously, he worked at Vodafone and Aircel.

Interactive Avenues Appoints Siddharth Barjatya as Analytics Head

Siddharth Barjatya has been named to lead the Analytics department of Interactive Avenues, a Reprise network firm and the digital arm of Mediabrands India.

IIM Bangalore alumni Barjatya has more than 12 years of experience in a range of marketing analytics and data science applications.

His past experiences included industry giants IBM, Infosys, Ogilvy, and Wavemaker. This is his second term with Interactive Avenues. Barjatya will work out of the company's Mumbai office and report to Shantanu Sirohi, COO, Interactive Avenues.

He will work closely with the technology and craft teams to develop best-in-class AI/ML-based products and services that assist companies in making wiser marketing decisions. He will also be in charge of the company's business intelligence efforts.

Samer Saad Joins As Regional Sales Director At CleverTap (META)

Samer Saad has been appointed by CleverTap as the Regional Sales Director for the META Region, and he will be based in Dubai, the company stated today. 

Over the past 10 years, Saad has built and scaled sales teams throughout the MEA area. Previously he worked as the Regional manager for the MEA region 

He joins from Appsflyer, where he was the Regional Manager for the MEA region, having served in executive roles in agency and partnership sales for Criteo and Yahoo!

Samer will be in charge of the mandate to scale the growth charter as CleverTap increases its focus on the META Region. He has ensured that all local support services needed to scale the firm are available.

Arre Studio Appoints Anaya Mohanty As Creative Director & Development Head

Along with encouraging investments in fresher narratives and production styles, boosting the Hindi-speaking talent pool, and developing regional markets, Anaya Mohanty has joined Arré Studio to head Development and bring her creative prowess and passion to the next slate.

Mohanty is also entrusted with assembling a team of the top creative talent from both India and abroad, and will help the studio achieve its lofty goals for the upcoming years, which include large-scale original productions (movies and shows) for Hindi and regional markets as well as the upcoming seasons of several of Arré's successful show franchises.

Mohanty was the Executive Vice President and Head of Development at Endemol Shine India before joining Arré. She has worked with companies like Colour Yellow Productions, Eros Now CNBC-TV18, Zee TV, and Movies Now, to name a few, for almost two decades. She has also contributed to projects like Tumbbad, Newton, Happy Bhag Jayegi, as well as a number of future OTT series.